Direction &
CGI
MCM
2022Services
Film Direction
CGI
Commisioned by MCM to create an animation work, that explored the heritage of MCM, through their iconic rucksack design.
Exploring British contempoary culture, a 3D scanned MCM rucksack placed amongst a nostalgically British forest scene, follows the rucksack at dusk as it mutates into a dub-speaker at night.
Come the rise of the sun, it morphs back into a rucksack.
This short video pulls upon seductive notions of rave culture, allowing for the leakage of fashion, music and art to culminate in British wilderness.