Ted Le Sueur

Direction &
CGI 


MCM




Direction
CGI 
Product Film


  1. Commissioned by MCM to create an animation exploring the brand’s heritage through its iconic logo rucksack design.




  1. Exploring contemporary British culture, a 3D-scanned MCM rucksack moves through a nostalgic woodland, transforming at dusk into a dub speaker before returning to its original form at sunrise. The film draws on rave culture, allowing fashion, music and art to spill into the British wilderness.