
Direction &
CGI
MCM
Direction
CGI
Product Film
CGI
Product Film
Commissioned by MCM to create an animation exploring the brand’s heritage through its iconic logo rucksack design.
Exploring contemporary British culture, a 3D-scanned MCM rucksack moves through a nostalgic woodland, transforming at dusk into a dub speaker before returning to its original form at sunrise. The film draws on rave culture, allowing fashion, music and art to spill into the British wilderness.